Your personal data belongs to you. This Privacy Policy explains clearly what information london69 collects, why we collect it, how it is used, and what rights you have over your data as a player on our platform.
All data transmitted between your device and london69 is encrypted using 256-bit SSL/TLS. Sensitive data at rest is stored with AES-256 encryption on secured, access-controlled servers.
London69 does not sell, rent, or trade your personal information to any third party for their independent marketing purposes — ever. Your data is used only to operate and improve our service.
You have the right to access, correct, port, and request deletion of your personal data at any time. Submit a request to our support team and we will respond within 30 days.
We use only essential, functional, and anonymised analytics cookies. We do not use invasive third-party advertising trackers or cross-site behavioural profiling cookies.
London69 (referred to herein as "london69", "we", "us", or "our") operates the online gaming platform accessible at https://london69.cam (the "Platform" or "Website"). We are committed to protecting the privacy and personal data of all users ("you", "your", or "Player") who interact with our Platform.
This Privacy Policy (the "Policy") describes in detail: the categories of personal data we collect from you; the purposes for which that data is processed; the legal basis upon which each processing activity relies; how long we retain your data; with whom we may share it; and the rights you hold as a data subject.
This Policy applies to all data processing activities carried out by london69 in connection with the operation of the Platform, including account registration, deposit and withdrawal processing, gameplay activity, customer support interactions, and marketing communications. It applies equally to data collected through our Website, mobile browser interface, and any associated customer communication channels.
By registering an Account with london69, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described herein. If you do not agree to this Policy, you must not register an Account or use the Platform.
Malaysian Players: London69 processes data in a manner consistent with internationally recognised data protection principles. Malaysian players are encouraged to review the Personal Data Protection Act 2010 (PDPA) for an understanding of their statutory rights regarding personal data collected by organisations operating in connection with Malaysian residents.
The following definitions apply throughout this Privacy Policy:
London69 collects the following categories of Personal Data from Players, either directly provided by you or automatically generated through your use of the Platform:
London69 collects Personal Data through the following primary channels:
London69 relies on the following lawful bases for processing your Personal Data, as appropriate to the specific processing activity:
| Processing Activity | Lawful Basis |
|---|---|
| Account registration and management | Performance of contract |
| Deposit and withdrawal processing | Performance of contract |
| KYC identity verification | Legal obligation (AML/CTF compliance) |
| Fraud detection and prevention | Legitimate interests |
| Customer support communications | Performance of contract / Legitimate interests |
| Responsible gambling monitoring | Legal obligation / Legitimate interests |
| Marketing communications (opt-in) | Consent |
| Platform analytics and improvement | Legitimate interests (anonymised) |
| Regulatory reporting | Legal obligation |
London69 uses the Personal Data we collect for the following purposes:
To create and maintain your Account; to authenticate your identity upon login; to process deposits and withdrawals via your selected payment method; to record and display your game history, balance, and transaction records; and to provide the full range of gaming services described on the Platform.
To fulfil our obligations under applicable Anti-Money Laundering (AML), Counter-Terrorism Financing (CTF), and Know Your Customer (KYC) regulations. This includes verifying your identity before approving withdrawal requests, monitoring transaction patterns for suspicious activity, and maintaining records as required by our operating licence conditions.
To monitor gameplay patterns for indicators of problem gambling behaviour; to enforce deposit limits, loss limits, cooling-off periods, and self-exclusion measures requested by Players; and to comply with our duty of care obligations to Player welfare. Gameplay and transaction data may be reviewed by our Player Welfare team in this context.
To detect, investigate, and prevent fraudulent activity including multi-accounting, payment fraud, bonus abuse, and money laundering. IP address data, device fingerprinting, and login pattern analysis are used for these purposes under our legitimate interests basis.
To handle enquiries, complaints, and formal dispute submissions; to provide accurate and informed responses based on your Account history; and to improve the quality of our support services through anonymised interaction analysis.
Where you have explicitly opted in to receiving marketing communications, to send you personalised promotional offers, bonus notifications, and platform updates via email or in-platform messaging. You may withdraw consent at any time as described in Section 14.
London69 does not sell, rent, or trade your Personal Data to any third party for their independent commercial use. We may share your data with the following categories of recipient, strictly for the purposes described, and subject to appropriate data protection safeguards:
No Third-Party Advertising: London69 does not share your Personal Data with advertising networks, data brokers, or social media platforms for targeted advertising purposes. We do not engage in cross-site behavioural profiling of our Players.
London69 retains Personal Data for as long as is necessary to fulfil the purposes for which it was collected, to comply with applicable legal obligations, and to resolve any disputes or enforce our agreements.
As a general principle, the following retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration data | Duration of Account + 5 years post-closure | Legal obligation / Legitimate interests |
| KYC verification documents | 5 years from last transaction date | AML/CTF legal obligation |
| Transaction and financial records | 7 years from transaction date | Regulatory / Tax / AML obligation |
| Gameplay history | 3 years from last session date | Dispute resolution / Responsible gambling monitoring |
| Customer support communications | 3 years from interaction date | Legitimate interests (quality assurance / dispute evidence) |
| Marketing preference records | Until consent withdrawn + 1 year | Consent records / Legal compliance |
| Technical / Device logs | 12 months from generation | Security / Fraud prevention |
Upon expiry of the applicable retention period, Personal Data will be securely deleted or anonymised in a manner that prevents re-identification.
London69 implements appropriate technical and organisational security measures to protect your Personal Data against unauthorised access, accidental loss, destruction, or disclosure. These measures include but are not limited to:
In the event of a Personal Data breach that is likely to result in a risk to your rights and freedoms, london69 will notify affected Players without undue delay, providing details of the nature of the breach, the data affected, and the steps taken to mitigate its impact.
Your responsibility: While london69 employs robust technical security measures, the security of your Account also depends on the strength and confidentiality of your password. We strongly recommend enabling two-factor authentication (2FA) and using a unique, strong password not shared with any other service.
London69 uses cookies and similar tracking technologies to ensure the Platform functions correctly, to remember your preferences, and to understand how the Platform is used in aggregate. We do not use cookies for invasive cross-site behavioural advertising.
| Cookie Type | Purpose | Duration | Category |
|---|---|---|---|
| Session cookie | Maintains your logged-in session and shopping cart state during a visit | Session only (deleted on browser close) | |
| Authentication token | Keeps you logged in securely between visits if "Remember Me" is selected | 30 days | |
| CSRF protection token | Prevents cross-site request forgery attacks | Session only | |
| Language / region preference | Stores your preferred language and regional settings | 12 months | |
| Responsible gambling session timer | Tracks active session duration for session reminder feature | Session only | |
| Anonymised analytics | Aggregate page view and navigation data to improve Platform performance (no personally identifiable data) | 12 months |
You may manage or disable non-essential cookies through your browser settings. Please note that disabling essential cookies will prevent the Platform from functioning correctly and will result in your inability to log in or complete transactions.
Subject to applicable law, you hold the following rights with respect to your Personal Data held by london69. To exercise any of these rights, contact our support team with a clear description of your request. We will respond within 30 days of a verified request.
Request a copy of all Personal Data london69 holds about you, including what it is, why it is held, and with whom it has been shared.
Request correction of any inaccurate or incomplete Personal Data we hold about you. You may also update basic account details directly via your Account settings.
Request deletion of your Personal Data where we no longer have a legitimate basis for retaining it. Note that certain data must be retained for legal compliance purposes and cannot be erased on request.
Request that we restrict the processing of your Personal Data in certain circumstances — for example, while you contest the accuracy of data we hold.
Where processing is based on consent or contract, request your Personal Data in a structured, commonly used, machine-readable format for transfer to another controller.
Object to processing based on our legitimate interests, including profiling. You may also object to direct marketing at any time, with immediate effect.
To exercise any of the above rights, please contact our support team via live chat (available 24/7) or email at [email protected]. We will ask you to verify your identity before processing any data subject request to prevent unauthorised access to your data.
The london69 Platform is strictly intended for individuals who are 21 years of age or older. We do not knowingly collect Personal Data from persons under the age of 21. Age verification is a mandatory component of our KYC process, and any Account found to have been registered by a minor will be suspended immediately.
In the event that london69 becomes aware that Personal Data has been collected from a person under the age of 21 without verifiable parental consent, we will take immediate steps to delete that data and close the associated Account. Any funds deposited will be returned to the originating payment method after deducting the value of any stakes placed.
If you are a parent or guardian and believe your child has registered an Account with london69, please contact our support team immediately. We will investigate and take appropriate action within 48 hours of a verified report.
London69 operates an online Platform that may involve the transfer of Personal Data to systems or service providers located in jurisdictions outside of Malaysia. Where such transfers occur, london69 ensures that appropriate safeguards are in place to protect your Personal Data to a standard consistent with internationally recognised data protection principles.
Safeguards employed for international transfers include: contractual data processing agreements with standard data protection clauses binding third-party processors to equivalent privacy standards; use of service providers whose data centres are certified to internationally recognised security standards (ISO 27001 or equivalent); and regular assessment of the data protection adequacy of jurisdictions in which our key processors operate.
Where data is transferred to payment processing partners for the purposes of executing MYR-denominated transactions via Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, or other Malaysian payment channels, such transfers are governed by the processors' own privacy policies and regulatory obligations applicable to licensed Malaysian payment service providers.
London69 sends marketing communications — including promotional offers, bonus notifications, and platform news — only to Players who have explicitly opted in to receive such communications at the time of registration or via their Account settings.
You may withdraw your consent to receive marketing communications at any time by: (a) clicking the "Unsubscribe" link included in any marketing email; (b) updating your communication preferences in your Account settings; or (c) contacting our support team directly. Following your opt-out request, we will cease sending marketing communications within 5 business days.
Please note that opting out of marketing communications does not affect transactional communications, which are sent regardless of marketing preference. Transactional communications include deposit confirmations, withdrawal notifications, KYC status updates, and security alerts relating to your Account — all of which are necessary for the operation of your Account and cannot be opted out of while your Account remains active.
London69 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or operational requirements. The effective date at the top of this page will be updated whenever a material change is made.
Where changes are material — that is, where they substantially affect how we process your Personal Data or the rights you hold — london69 will notify registered Players via email at least 14 days prior to the changes taking effect. A prominent notice will also be displayed on the Website during this period.
For minor, non-material changes (such as formatting corrections, clarifications that do not alter the substance of our processing activities, or updates to contact details), london69 may implement changes without advance notice. Your continued use of the Platform following any amendment constitutes your acknowledgement of the revised Policy.
We encourage you to review this Privacy Policy periodically to stay informed of how we protect your personal information.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way london69 processes your Personal Data, you may contact our support team through the following channels:
For formal data protection enquiries, complaints about how your Personal Data has been handled, or requests to exercise your data subject rights, please use the email channel above with "Data Protection" in the subject line. We take all such requests seriously and will investigate and respond in full within the statutory timeframe.
For the most current and authoritative version of this Privacy Policy, always refer to this page at https://london69.cam/privacy-policy. The effective date at the top of the page confirms when the current version was last updated. Related policies: Terms & Conditions | Responsible Gambling Policy.
Six commitments that define how we handle your personal information every day.
KYC documents, financial records, and Personal Data are stored with AES-256 encryption on access-controlled, monitored infrastructure. No sensitive data is stored in plain text.
Your Personal Data is never sold, rented, or provided to third parties for independent marketing. We share data only with trusted service partners strictly necessary to operate the Platform.
Update your Account details, adjust marketing preferences, request a data export, or ask us to delete your Account at any time. Your data rights are real and we take requests seriously.
We don't hold your data indefinitely. Clear retention schedules govern how long each data category is kept. When the period expires, data is securely deleted or irreversibly anonymised.
In the unlikely event of a security breach affecting your Personal Data, london69 will notify you promptly, explain what happened, what data was involved, and what steps we are taking.
Marketing emails include a one-click unsubscribe. We process opt-out requests within 5 business days. You will never be locked into receiving promotional messages you no longer want.
London69 is committed to transparency and player trust. If you have any questions about how your data is used, want to exercise your data rights, or simply want to understand our practices better, our support team is available 24/7.
Also see: Terms & Conditions | Responsible Gambling | About Us